parnellsystems.com
GTM & Build Plan Progress
Last updated: 2026-04-13 — W3 pivoted Meta → Google Ads
← Project Docs 🌐 Live Site 🗺 Plans Folder
Overall Plan Completion ~46%
29 tasks done
3 in progress
0 blocked
31 remaining
W1 · Launch Prep
Tracking, SEO & Blockers
78%
✓ Stripe payment links (test) + CTAs wired
✓ Privacy + Terms pages shipped
✓ /demos index route added
✓ Real testimonials replace placeholders
✓ UTM passthrough to forms
✓ OG tags + OG image asset
✓ GA4 integration (G-W5KLWM7QB0)
✓ useSEO hook + per-page meta
✓ Sitemap + robots.txt
✓ Pricing page + annual toggle
✓ Early-access banner
◈ Google Search Console verification (Giles)
○ Google Ads global site tag + conversion events
○ JSON-LD structured data + prerenderer
○ Google Business Profile setup
W9 · Design
Homepage UX Redesign
95%
✓ Plus Jakarta Sans typography swap
✓ Hero rewrite: audience + single CTA
✓ Services: consolidated WhatWeDo
✓ Social proof: testimonials + credentials
✓ Use cases: industry context labels
✓ FAQ section (6 questions, Accordion)
✓ Low-commitment secondary CTA form
✓ About: larger photo + credential pills
✓ Section reorder + anchor links
◈ ProcessSection contrast review
W8 · Migration
Voice Product Brand Migration
100%
✓ voice.parnellsystems.com subdomain
✓ GHL account sole ownership transfer
✓ Twilio phone number provisioning
✓ 7 industry demo pages rebuilt & live
✓ Voice product branding applied (brand TBD)
W5 · Onboarding
Client Onboarding & Stripe
39%
✓ GST registration (ABN 39 171 610 698)
✓ Stripe products + prices (test mode)
✓ Payment links live (test mode)
◈ ASIC business registration (pending)
○ Stripe live mode replication
○ Client onboarding form (GHL)
○ Post-form workflow integration
○ Niche setup runbooks
○ Existing customer migration calls
W2 · Creative
Website + VSL Videos
0%
○ HeyGen setup + avatar creation
○ VSL scripts (7 niches + general)
○ Record videos in HeyGen
○ Pain-point stats on demo pages
○ Embed videos on website
○ Ad creative versions (9:16, 1:1)
W3 · Paid Media
Google Ads (Search + YouTube)
0%
○ Google Ads account + billing + GA4 link
○ Import conversion actions (Lead, Book Demo…)
○ Search Campaign 1 (niche keywords, 7 ad groups)
○ Search Campaign 2 (missed-call high-intent terms)
○ YouTube remarketing (VSL-driven, week 2+)
W4 · Nurture
GHL Lead Management
0%
○ Pipeline setup (8 stages)
○ Speed-to-lead (< 60s)
○ 90-day nurture sequence
○ GHL AI lead qualification
○ Notification workflows
W6 · Outbound
Automated Cold Outreach
0%
○ Google Maps scraping + review analysis
○ Pain-signal keyword scanning
○ Personalised outreach sequences
○ Deep plan for this workstream
W7 · Wedge Product
Database Reactivation
0%
○ Product packaging + pricing model
○ Website landing page
○ GHL workflow templates
○ Onboarding wedge strategy

Top Immediate Next Items

  1. [PIVOT — 2026-04-13] W3 switched from Meta to Google Ads after Meta BM suspended. Create Google Ads account, link GA4, import conversion actions. No longer blocked.
  2. HeyGen VSL videos (W2.1–2.3) — avatar setup + record scripts for 7 niches. Highest conversion uplift and unlocks YouTube remarketing.
  3. Stripe live mode setup (W5.5) — replicate test products/prices into live mode. Revenue blocker.
  4. GHL nurture workflows (W4.1–4.3) — 90-day sequence wired to form submissions.
  5. ProcessSection final contrast review (W9.10) — ship redesigned homepage before VSL integration.
Done
In Progress
Blocked
Not Started