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Parnell Systems
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GTM Acceleration & Revenue Growth
Parnell Systems — Master Plan Progress
Last updated: 2026-04-01
Overall Plan Completion 28%
19 tasks done
4 in progress
3 blocked
42 remaining
Active Blockers
⚠ Meta Business Manager — giles@parnellsystems.com permanently banned. Creating new account with personal email. Blocks W1.1 (Pixel) and W3 (Facebook Ads).
⚠ ASIC Portal — Cannot log in. "Parnell Systems" business name registration confirmation pending.
⚠ Stripe Live Mode — Test products created. Need to replicate in live mode before accepting real payments.
W1 · P0
Tracking, SEO & Blocker Fixes
85%
✓ B1: Stripe payment links (test mode)both
✓ B2: Privacy + Terms pagesclaude
✓ B3: /demos index routeclaude
✓ B4: Replace placeholder testimonialsclaude
✓ B5: UTM parameter passthroughclaude
✓ B6: OG tags updatedclaude
● W1.1: Facebook Pixel (blocked — Meta ban)both
✓ W1.2: GA4 integration (G-W5KLWM7QB0)both
✓ W1.3: useSEO hook + per-page metaclaude
○ W1.3b: JSON-LD structured data + pre-rendererclaude
✓ W1.4: Sitemap + robots.txtclaude
● W1.4: Google Search Consolegiles
○ W1.5: Google Business Profilegiles
✓ W1.6: OG image existsclaude
✓ Pricing page: $399/$599/$799 + annual toggleclaude
✓ Early access bannerclaude
W2 · P1
Website Enhancement + VSL Videos
0%
○ W2.1: HeyGen setup + avatar creationgiles
○ W2.2: VSL script templates (7 niches + 1 general)claude
○ W2.3: Record videos in HeyGengiles
○ W2.4: Pain point stats on demo pagesclaude
○ W2.5: Embed videos on websiteclaude
○ W2.6: Ad creative versions (9:16, 1:1)both
W3 · P1
Facebook / Instagram Ads
0%
● W3.1: Meta Business Manager (blocked — new account needed)giles
○ W3.2: Campaign structure (Tradies, Gyms, Salons)both
○ W3.3: Landing page optimisationclaude
○ W3.4: Launch 3 campaigns + retargetinggiles
W4 · P1
GHL Lead Management & Nurture
0%
○ W4.1: Pipeline setup (8 stages)both
○ W4.2: Speed-to-lead workflow (< 60s)both
○ W4.3: 90-day nurture sequenceclaude
○ W4.4: GHL AI lead qualificationboth
○ W4.5: Notification workflowsboth
W5 · P2
Client Onboarding + Stripe Live
30%
✓ GST registration (ABN 39 171 610 698)giles
✓ Stripe products + prices (test mode)both
✓ Payment links created (test mode)both
○ Stripe live mode replicationboth
○ W5.2: Client onboarding form (GHL)both
○ W5.3: Post-form workflowboth
○ W5.4: Niche setup runbooksclaude
○ Existing customer migration callsgiles
● ASIC "Parnell Systems" registration (pending)giles
W6 · P3
Automated Cold Outreach Pipeline
0%
○ W6.1-6.2: Google Maps scraping + review analysisclaude
○ W6.3: Pain-signal keyword scanningclaude
○ W6.4: Personalised outreach sequencesclaude
○ Needs separate deep planboth
W7 · P1
Database Reactivation Product
0%
○ Product packaging + pricingboth
○ Website landing pageclaude
○ GHL workflow templatesboth
○ Onboarding wedge strategyboth
Done
In Progress
Blocked
Not Started
giles Human task
claude AI task
both Collaborative